Our mission is simple: create an alcohol brand that proudly represents our culture, celebrates our flavors, and delivers an unforgettable experience in every sip. Rooted in the tradition of Vietnamese Rượu Đế, we craft our flavored Vietnamese Rice Spirit from premium distilled rice alcohol, then infuse it with vibrant fruit flavors to create something entirely new. As the world’s first flavored Vietnamese distilled rice spirit brand, we’re here to show the world how we cheers—loud, proud, and together—“Một, Hai, Ba, YO!”